Last year, many women actively joined campaigns on social media regarding the issues related to women empowerment. These campaigns have been able to build positive impact in many places.
On 8th March, the world celebrates Women’s Day. On this occasion , Disha News would like to tell you about those famous campaigns related to women empowerment and womenhood.
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#MeToo
Many eminent actresses have accused Hollywood producer Harvey Weinstein for sexual abuse. After that, with the ‘me too’ hashtag, common women across the world also started revealing their experiences. The ‘Me-Too’ campaign, which was launched against female violence, was chosen as the Person of the Year of 2017. Distinguished Time Magazine has declared women of this year as ‘Person of the Year’. In the United States, those women who revealed their sexual harassment or sexual violence were named ‘The Silence Breakers’. Firstly, the term was used in 2006 by American social activist Taranta Burke in the campaign to educate black women against sexual harassment, but it was found in the global form last year, when actress alisa Milano accussed Hollywood producer Harvey Weinstein publicly for molesting her sexually.
#LAHUkaLAGAAN
After the GST was implemented across the country, 12 percent tax was imposed on sanitary pads. In the last year against the 12 percent GST, there was a trend of ‘Tax on Bleeding’ in the social media. Where women demanded to remove GST from sanitary padsds. In April 2017, a group called ‘She Says’ had launched a campaign called #LahuKaLagaan, which was to remove the tax on sanitary napkins. The campaign had gained momentum on the social media and the girls were constantly urging finance minister Arun Jaitley to end the tax. The Government argues that there was a 13.5% tax on sanitary napkins before GST, which is now reduced.
#MeriRaatMeriSadak
On the demand for women’s safety, women went out on roads in August last year. The campaign on social media came on the streets on August 12. A large number of women including the women from Delhi-NCR, went out on the roads at night. This campaign started catching up after the case of Haryana’s IAS officer’s daughter, Varnika Kundu.
#LipstickRebellion
Prior to the release of Lipstick under my Burka, the cast of the film shared the photo of Lipstick with the middle finger. This campaign received tremendous support on social media from Bollywood as well. While stating that Konkana Sen Sharma’s film ‘Lipstick under my burka’ was first marked ‘unbearable’, the censor board refused to give it the certificate. Although the film was released later that received good response from the audience.
#equalpay
In China, BBC Editor Carrie Gracie resigned from the post in protest against the inequality among men and women employees at the institute. After this the campaign started. Due to the influence of this campaign, some BBC editors reduced their salaries.
#WomenFor33
On March 5, the women wing of Congress Party has started this campaign. 33 percent reservation is being sought for women in Parliament. You should be informed that representation of women in Parliament is only 11 percent.
#FitToFight
Fitness brand Reebok’s ‘FitToFight’ campaign also remained in the trend in 2017. The campaign launched in 2016. Brand ambassador of this campaign is Kangna Ranout. This year, this campaign focused on ‘eve teasing’ and ‘inequality at pay’. Apart from this, the Women and Child Development Ministry has launched an online campaign ‘I’m That Woman’ to end discrimination against women on gender basis.
