Amid India-Pakistan tensions, the one-minute heart-warming advertisement has said to have lightened the mood and atmosphere in India by spotting light on and celebrating the brotherhood of Hindu-Muslim relationships.
Surf Excel, the detergent giant’s new advertisement with over 8.5 million views on YouTube has gained smiles on social media from all parts of the country.
Actress Konkana Sen saying that the ad promotes religious harmony has done a good job in “such times”. Other celebrities from the industry, too, lauded the ad and quoted it as ‘peaceful’.
After the February 14 Pulwama attack which killed a CRPF convoy in south Kashmir and Jaish-e-Mohammed (JeM) claimed responsibility for the suicide-bomb attack.
The ad has gained over 13,000 likes on YouTube and those who have applauded the initiative stated that it was a brilliant step as the Indo-Pak tension wasn’t de-escalating between the two nations.
However on Sunday, the ad trended for the wrong reasons as tweets with the hashtag #BoycottSurfExcel called it “Hindu-phobic” and “controversial”.
Nonetheless, many other positive tweets crushed all the communal hatred, too.
Watch the much praised #RangLaayeSang ad if you haven’t already:
Earlier this year, Hindustan Unilever faced controversy over a Kumbh Mela-themed ad in which a son contemplating over something abandoned his aged father in the crowd, but soon
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