A lot has changed within the mainstream music scene within the past one decade. Back within the day, there have been only a few of singers who represented Bollywood music. Today every new film introduces a replacement singer. But Sunidhi Chauhan has no qualms about this trend. “New singers coming in everyday is truly a awfully healthy development within the industry. we’ve got such an enormous population, so why should we bank on just a couple of singers or composers?” she asks.
She believes that the influx of newer talent will nudge every musician to place their best foot forward. “The incontrovertible fact that these new voices do well, finding recognition and acceptance from diverse audiences, is just like the icing on the cake. This heightened degree of competition is simply making the industry raise its standards as everyone seems to be working hard in an effort to form a mark and stand apart,” Chauhan elaborates.
She asserts that one should take every change to their stride and evolve with the changing times to stay relevant. “From the time I entered this industry, I made sure that I made even a median song sound better as that was my job and that i passed with what the project demanded. But I’ve always focused on being adaptable with the days. Even now, I’m trying to align myself with the changing tastes and preferences of audiences,” says the singer who has belted out chartbusters like Radha (Jab Harry Met Sejal; 2017) and Kamli (Dhoom 3; 2013), among others.
Chauhan adds, “There will always be good, average and bad music. But there’s plenty more good music that’s being made now and delivered to audiences. And, an outsized a part of this movement is being driven by newer talents and voices within the industry.”
