Maha Farmers Producer Company (Maha FPC) and NAFED e-Kisan Mandi coordinated ‘Rice Mahotsav’ at Maha FPC yard in Pune from February 1 to 6. This celebration was led to work with the inventory of the FPC rice to clients. Different sorts of rice like indrayani, ambemohar, ghansal were accessible. Dark and red rice, perceived for medical advantages, were additionally accessible.

Rice celebration was a work towards expanding ranchers’ benefit by cutting a ton of costs brought about to convey ranch merchandise to the customer. As the item comes straightforwardly from the ranch, quality is ensured, said authorities.

FPCs, self improvement gatherings and individual ranchers took part in the celebration. “At the point when I came to realize that a few ranchers from Maval are confronting trouble in selling their rice, this thought struck my psyche. With the assistance of NAFED e-Kisan Mandi we have attempted to apply the business to buyer model, wherein ranchers can acquire around twofold the standard pay,” said Yogesh Thorat, Maha FPC overseeing chief.
“We have gotten praiseworthy footfall. Individuals liked our drive. This can be known as a pilot project,” said Rahul Godhse, activity group, Maha FPC.

Aajra FCP (Kolhapur), Raigad Farmers Agricultural Producer, Donu Aaee Krushi Gat (Pune), Aandar Mava FPC (Pune), Ganpat Gangaram Kank (Pune), Jay Malhar Krushi and Organic Rice Producer Gat (Pune), Dhondidev Agro Foods (Kolhapur) and Chouras FPC (Bhandara) sold their produce in the celebration.
Jyoti Sahane, a client who came from Manchar to purchase 250 kg of Indrayani rice, said: “We typically get second rate indrayani or a blended item. I come from a ranchers’ family and could without much of a stretch comprehend that this item here is unique. I feel this is an incredible drive. They should direct such passages frequently and for different items.