The sales of Khadi and village industry products grew significantly following Prime Minister Narendra Modi’s appeal to buy Swadeshi products.
Notably, people have responded enthusiastically to the Prime Minister’s calls of “Aatmanirbhar Bharat” and “Vocal for Local”.
In the last couple of years, the Khadi and Village Industries Commission KVIC’s main focus has been to create sustainable employment for artisans and unemployed youth.
Faced with economic distress, a large number of youths took up self-employment and manufacturing activities under PMEGP which increased the production in the village industry sector.
At the same time, the sales of Khadi and village industry products grew significantly following the Prime Minister’s appeal to buy Swadeshi products.
This is also evident from the fact that Khadi’s single-day sale at its flagship store at Connaught Place in New Delhi also reached the all-time high of Rs 1.29 crore on 30th October 2021.
The KVIC has achieved a height which remains a distant goal for all FMCG companies in India.
Prime Minister Shri Narendra Modi’s constant support, the KVIC has for the first time clocked a massive turnover of Rs 1.15 lakh crore which is unprecedented by any FMCG company in the country.
This makes KVIC the only company in the country to have recorded a turnover of Rs 1 lakh crore, the official note said.
In financial year 2021-22, the overall turnover of KVIC stood at a whopping Rs 1,15,415.22 crore as compared to Rs Rs 95, 741.74 crore in the previous year, i.e. 2020-21.
KVIC has thus registered a growth of 20.54% from the year 2020-21.
KVIC chairman, Vinai Kumar Saxena attributed Khadi’s phenomenal growth to the constant support of Prime Minister Narendra Modi to promote Khadi in the country.
At the same time, innovative schemes, creative marketing ideas and active support from various ministries have also added to the Khadi’s growth in recent years.
“Prime Minister’s repeated appeals to achieve self-reliance by promoting “Swadeshi” and particularly “Khadi” has done wonders. Today Khadi stands far ahead of all FMCG companies in the country. By employing new scientific methods and diversifying Khadi’s product range, KVIC has succeeded in achieving such massive growth which no other FMCG company can match,” he added.
