With a point of producing non-admission income, the Railway Board has permitted co-marking, station marking or semi-naming freedoms of rail line stations. Following this, presently names of brands or logos of government and rumored business houses can be prefixed or suffixed with the names of rail route stations, informed rail line authorities.
Notwithstanding, such an action is a type of promotion in particular and wouldn’t be equivalent to change for the sake of the railroad station, the authority letter makes it understood.
According to the letter of Railway Board dated March 2 shipped off senior supervisors of all railroad zones of the nation, including the Prayagraj-settled North Central Railway (NCR), the prefix or addition of the brand name or logo to the name of the rail route station will not surpass two words.
Notwithstanding, co-marking won’t be allowed on the railroad tickets, traveler reservation framework (PRS), sites, course maps, in declarations through the public-address frameworks, on the rail show network and so forth… where the name of the rail line station will be its unique name just, the letter, a duplicate of which is with HT, makes plain.
Giving model an authority said an organization can add its logo or brand name as prefix or postfix on sheets at the Prayagraj station.
The board has clarified that the prefix-postfix should be in an alternate text style or shading and more modest in size when contrasted with the station name and IR’s logo to keep up with the conspicuousness of the station name and IR’s logo. Its structure can’t be likened to the station’s name and Indian Railway logo, the authority added.
To augment income, this co-marking will be allowed at every one of the spots in the station building region any place the name of the railroad station is shown, it adds.
“This arrangement is to guarantee that Indian Railways’ picture, as well as feel, are given due respect and the residency of the co-marking permit will be for a base period one year as long as three years”, said Shivam Sharma, boss public connection official (CPRO), North Central Railways.
Head boss business chief (PCCM) Shashi Kant Singh, said, “NCR divisions have been told to give wide exposure to the arrangement and do fitting showcasing and soon divisions, including Prayagraj, Agra and Jhansi will begin welcoming tenders.”
As the set standards, notwithstanding the prefix or postfix, the licensee might be given publicizing privileges for its image in the flowing region subject to states of the out of home arrangement and accessibility of room. Nonetheless, the quantum or area of room to be distributed in the coursing region will be chosen by the particular divisions, keeping in view the accessibility of room, station design, veneer and style, the letter says.
The letter likewise makes reference to that due care ought to be taken so that prefixing or suffixing doesn’t unfavorably affect the reasonable perceivability of station names which is fundamental for train tasks.
It likewise accompanies a rider that legacy structures and rail line stations named after famous characters, public pioneers, saints and so forth will be avoided from this difference in approach.
Simultaneously, ad of medications, liquor, cigarette, or tobacco things will be precluded. Simultaneously, marking by ideological groups, strict organizations or outfits and individual characters will likewise not be permitted.
